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Hot Chicken Flavor Ramen[1] or buldak-bokkeum-myeon (Korean: 불닭볶음면, fire chicken stir-fried noodles), is a South Korean brand of instant noodle, produced by Samyang Foods since April 2012. The large cup ramyeon debuted in June 2012, and a smaller cup was released in November 2013.[2] It is considered one of the spiciest instant noodles available in the Korean market, with the original packet having 4,404 Scoville units.[3][4] It is a type of 'stir-fried' dry noodle: after boiling, the noodles are drained, and mixed with a spicy sauce and a topping. Buldak-bokkeum-myeon became famous due to the Fire Noodle Challenge, a viral challenge where people film themselves attempting to complete a packet or bowl of these noodles.[5][6]

Hot Chicken Flavor Ramen
Alternative namesFire Noodles
Buldak-bokkeum-myeon
TypeNoodle
Place of originSouth Korea
Created bySamyang Food
Main ingredientsDried or precooked noodle, seasoning

Buldak-bokkeum-myeon is Samyang's best-selling product. 100 million cumulative sales were reached in March 2014, and the brand attained monthly sales of 6 to 7 billion won the following year (5.1 to 5.9 million United States dollars).[7] From the second half of 2016, as exports of this product increased, they became the company's best-seller. In 2017, the Buldak range accounted for more than 85% of Samyang Food's total exports and 55% of total sales. In 2016, when “Buldak-bokkeummyeon” began to be sold in earnest, Samyang Foods' sales grew 23.5% to 35.9 billion won, followed by a double-digit growth rate in 2017 with a sales of 450 billion won (estimated value).[8] For this reason, Samyang Foods received the '100 Million Dollar Export Tower' at the '54th Trade Day 2017' event.[9]


Types


Since the release of the original in 2012 and subsequent success, Samyang has released varieties that differ in spice and often flavour from the original to keep up with demand.[10]

English name Romaja Weight
(g)		 Calories
(kcal)		 SHU Shelf life
(months)		 Launch Date Note
Hot Chicken Flavor Ramen Buldak-bokkeum-myeon 140 530 4,404 6 April, 2012 [11]
Hot Chicken Flavor Ramen 2x Spicy Haek-buldak-bokkeum-myeon 140 545 8,808 6 January, 2016 [12]
Hot Chicken Flavor Ramen Cheese Chijeu-buldak-bokkeum-myeon 140 550 2,323 6 March, 2016 [13]
Hot Chicken Flavor Ramen Ice Kul-buldak-bokkeum-myeon 135 600 4,404 6 August, 2016 [14]
Hot Chicken Flavor Ramen Stew Tang-buldak-bokkeum-myeon 145 540 4,705 6 August, 2016 [15]
Hot Chicken Flavor Ramen Curry Keori-buldak-bokkeum-myeon 140 555 3,810 6 December, 2016 [16]
Hot Chicken Flavor Ramen Mala Mara-buldak-bokkeum-myeon 135 520 2,700 6 October, 2017 [17]
Hot Chicken Flavor Ramen Carbonara Carbonara-buldak-bokkeum-myeon 130 550 2,600 6 December, 2017 [18]
Hot Chicken Flavor Ramen Jjajang Jjajang-buldak-bokkeum-myeon 140 560 1,920 6 March, 2018 [19]
Hot Chicken Flavor Ramen Mini Haek-buldak-bokkeum-myeon-mini 93 353 12,000 4 December, 2018 [20]

Hot Chicken Flavor Ramen


Hot Chicken Flavor Ramen, or buldak-bokkeum-myeon (Korean: 불닭볶음면) in Korean language is the original product of Hot Chicken Flavor Ramen, which was launched in April, 2012.[11][21] The noodle is inspired by buldak, a barbecued spicy chicken dish.[22]


Hot Chicken Flavor Ramen 2x Spicy


Hot Chicken Flavor Ramen 2x Spicy, or haek-buldak-bokkeum-myeon (Korean: 핵불닭볶음면) in Korean is an initially limited edition version of the Hot Chicken Flavor Ramen celebrating the beginning of 2017 as the year of the Fire-Rooster ("Jeongyu" in Korea) in the Sexagenary cycle, and it is measured to be 8,706 SHU. It released in January, 2016. In December, 2018, a mini version of “Hot Chicken Flavor Ramen 2x Spicy” was released for a limited time. It is measured to be 12,000 SHU. In Korea, the word "haek" is slang for "really", "extreme", or "very", to compare nuclear bombs


Hot Chicken Flavor Ramen Cheese


Hot Chicken Flavor Ramen Cheese, or chijeu-buldak-bokkeum-myeon (Korean: 치즈불닭볶음면) in Korean language is a version of Hot Chicken Flavor Ramen with cheese powder,[23] released in March, 2016.[13]


Hot Chicken Flavor Ramen Ice


Hot Chicken Flavor Ramen Ice, or kul-buldak-bokkeum-myeon (Korean: 쿨불닭비빔면) in Korean language is an annual limited edition of Hot Chicken Flavor Ramen sold only in the summer season,[24] which is launched in August, 2016.[14]


Hot Chicken Flavor Ramen Stew


Hot Chicken Flavor Ramen Stew, or buldak-bokkeum-tangmyeon (Korean: 불닭볶음탕면) in Korean language is a version of Hot Chicken Flavor Ramen that is served in a soup,[25] released in August, 2016.[15]


Hot Chicken Flavor Ramen Curry


Hot Chicken Flavor Ramen Curry, or keori-buldak-bokkeum-myeon (Korean: 커리불닭볶음면) in Korean language combines the flavor of Korean style curry with Hot Chicken Flavor Ramen.[26] It was released in December, 2016.[16]


Hot Chicken Flavor Ramen Mala


Hot Chicken Flavor Ramen Mala as unofficial name, or mara-buldak-bokkeum-myeon (Korean: 마라불닭볶음면) in Korean language is a version of Hot Chicken Flavor Ramen with mala powder from Sichuan, China.[27] It was released in October, 2017.[17]


Hot Chicken Flavor Ramen Carbonara


Hot Chicken Flavor Ramen Carbonara, or carbonara-buldak-bokkeum-myeon (Korean: 까르보불닭볶음면) in Korean language is a version of Hot Chicken Flavor Ramen with carbonara sauce, inspired by the pasta dish carbonara.[18] It was released in December, 2017.[28]


Hot Chicken Flavor Ramen Jjajang


Hot Chicken Flavor Ramen Jjajang, or jjajang-buldak-bokkeum-myeon (Korean: 짜장불닭볶음면) in Korean language is version of Hot Chicken Flavor Ramen with a black bean sauce.[19] It was released in March, 2018.[29]


Surge in popularity


The popularity of the noodles worldwide surged when The Fire Noodle Challenge went viral on YouTube. The challenge was first started by the YouTube Channel "Korean Englishman" in 2014, in which Josh Carrott, the main host of the channel, challenged his friends in the UK to see who could finish the noodles the fastest without drinking any water or beverage to cool the heat down.[30] The popularity of the video led to other YouTubers all around the world to do the same challenge and therefore cause a surge in the noodle's popularity.[31]


Mascot


The mascot of the Hot Chicken Flavor Ramen series is a chicken named "Hochi" (Korean: 호치).[32]


See also



References


  1. "Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
  2. Ko, Dong-hwan (3 March 2014). "Korean ramen war now 'broth-less'". Korea Times. Archived from the original on 25 September 2015. Retrieved 2015-09-22.
  3. "Samgyang Food's "Fire Noodles" Become Popular Overseas". 16 January 2015. Retrieved 13 July 2016.
  4. "Super Spicy Korean Noodles (Buldak Bokkeum)". 26 November 2014. Retrieved 13 July 2016.
  5. Annie Jeong (14 March 2016). "Can These BuzzFeed Employees Handle The Fire Noodle Challenge?". Buzzfeed. Retrieved 5 April 2017.
  6. Ysa Singson (6 August 2016). "What Is The 'Fire Noodle Challenge?'". Cosmopolitan Philippines. Retrieved 5 April 2017.
  7. Shin, Jeana (16 January 2015). "Samgyang Food's "Fire Noodles" Become Popular Overseas". Business Korea. Retrieved 2015-09-22.
  8. Yu, ji seung. "[기업분석] 삼양식품, 불닭볶음면 수출로 고성장…해외서 뛴다" MTN, Retrieved 2 February 2018.
  9. Yoon, HeeHoon. "'불닭볶음면' 히트친 삼양식품 '1억불 수출의 탑' 수상" ChosunBiz, Retrieved 5 December 2017.
  10. "Foodies across the globe are taking part in the 'fire noodle challenge'". ABC News. Retrieved 2022-03-11.
  11. "Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
  12. "Extreme Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
  13. "Hot Chicken Flavor Ramen Cheese". Samyang. Retrieved 2017-11-05.
  14. "Hot Chicken Flavor Ramen Ice". Samyang. Retrieved 2017-11-05.
  15. "Hot Chicken Flavor Ramen Stew type". Samyang. Retrieved 2017-11-05.
  16. "Hot Chicken Flavor Ramen Curry". Samyang. Retrieved 2017-11-05.
  17. "마라불닭볶음면" [Hot Chicken Flavor Ramen Mala]. Samyang (in Korean). Retrieved 2017-11-05.
  18. "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  19. "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  20. "#3047: Samyang Foods 10,000 SHU Hek Buldak Bokkeummyun (Nuclear Fire Noodle/2x) – South Korea". The Ramen Rater. 21 December 2018. Retrieved 2019-07-09.
  21. "불닭볶음면". Samyang (in Korean). Retrieved 2017-06-01.
  22. "GUIDE TO BULDAK". THE RAMEN RATER. Retrieved 2022-03-11.
  23. "치즈불닭볶음면". Samyang (in Korean). Retrieved 2017-06-01.
  24. "쿨불닭비빔면". Samyang (in Korean). Retrieved 2017-06-01.
  25. "불닭볶음탕면". Samyang (in Korean). Retrieved 2017-06-01.
  26. "커리불닭볶음면" [Hot Chicken Flavor Ramen Curry]. Samyang (in Korean). Retrieved 2017-11-05.
  27. "마라불닭볶음면" [Hot Chicken Flavor Ramen Mala]. Samyang (in Korean). Retrieved 2017-11-05.
  28. "보도자료 | 홍보관 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  29. "보도자료 | 홍보관 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  30. Archived at Ghostarchive and the Wayback Machine: 런던의 불닭볶음면 도전!! // FIRE NOODLE CHALLENGE!!. YouTube.
  31. Lee, Hakyung Kate (5 December 2018). "Foodies across the globe are taking part in the 'fire noodle challenge'". ABC News. Retrieved 25 May 2021.
  32. "Hochi and Friends". Samyang. Retrieved 2017-11-05.




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