food.wikisort.org - Beverage

Coca-Cola Zero Sugar is a diet cola produced by The Coca-Cola Company.[1] In some countries, it is sold as Coca-Cola No Sugar.[2]

Coca-Cola Zero Sugar

A can of Australian Coca-Cola No Sugar
Type	Diet Cola
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	2005 reformulated 2017 reformulated 2021
Color	Caramel E-150d
Flavor	Cola
Variants	List Coca-Cola Zero Cherry Coca-Cola Zero Vanilla Coca-Cola Zero Cherry Vanilla Coca-Cola Zero Lemon Coca-Cola Zero Raspberry Coca-Cola Zero Peach Coca-Cola Zero Orange Coca-Cola Zero Orange Vanilla Coca-Cola Zero Cinnamon Caffeine Free Coca-Cola Zero Coca-Cola Zero Starlight
Related products	Diet Coke
Website	coca-cola.com/zerosugar

The drink was introduced in 2005 as Coca-Cola Zero as a new no-calorie cola.[3] In 2017, the formula was modified and the name updated, a change which led to some backlash.[4] Another formula change occurred in the UK in July 2021, in the USA in August 2021 and in Canada in September 2021.[5]

History

Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was developed by creative agency Crispin Porter + Bogusky.[6] It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke, which has a different flavor profile.[7][8]

2017 reformulation

In 2017, despite increasing sales in the United States, the Coca-Cola Company announced that Coca-Cola Zero would be reformulated and rebranded as Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola while emphasizing the lack of sugar content.[9][10][11] The new formula was first tested in the United Kingdom in June 2016, with plans to roll it out in other countries in the following months.[12][13][10]

The move caused some vocal backlash.[14][15] The Washington Post noted Coke Zero is very popular, and that fans compared the change to the launch of New Coke in 1985.[4] However, Beverage Digest executive editor Duane Stanford noted that it was very similar in flavor, and that the formula likely was tweaked only slightly as the ingredients list is the same. He noted that the rebranding was the main emphasis.[16]

In Australia, the soda was relaunched as "Coca-Cola No Sugar" in 2017 but had trouble gaining initial acceptance.[17]

In July 2018, it was confirmed that the original formula would continue to be sold under the original Coke Zero branding in New Zealand alongside the Coke Zero Sugar product.[18]

2021 reformulation

In July 2021, the Coca-Cola Company announced that another reformulation of Coca-Cola Zero Sugar would be released throughout the U.S. in August and then throughout Canada in September.[5][19] The reformulation would be the same recipe that was already available in Europe and Latin America.[20][21] The company said the recipe would "optimize existing...flavors and existing ingredients" without requiring a change in the listed ingredients or nutritional information.[5] Along with the reformulation, the labeling would be updated.[5]

Logo

The original Coca-Cola Zero logo generally featured the Coca-Cola logo in red script with white trim, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). These words appeared on a black background. Some details varied from country to country. Later packagings swapped the colors of the "Coca-Cola" script and "Zero", leaving the former in white and the latter in red.

The first Coca-Cola Zero Sugar logo featured the Coca-Cola logo in white script, with the words "zero sugar" in black underneath; the word "zero" in lower case in the geometric typeface Avenir (or a customized version of it) and the word "sugar" in upper case. These words appeared in a red disc on a black background. In European markets, the packaging instead matches the classic Coca-Cola red design with the addition of a black band around the top of the label with the text "zero sugar".[22] After the 2021 reformulation, the red disc was removed and the logo was changed to black text on a red background, the color of the background changing for certain flavours.

Ingredients

All versions of Coca-Cola Zero Sugar sold in various countries are based on the same flavoring formula, and all are carbonated. One liter of Coca-Cola Zero Sugar contains 96 mg caffeine.[23] Additionally, artificial sweeteners are used. In the U.S., this includes aspartame and acesulfame potassium.[24] However, the exact combination of sweeteners and preservatives used varies from market to market.

Sweeteners and health concerns

Sodium cyclamate, a relatively inexpensive artificial sweetener banned by the U.S. Food and Drug Administration (FDA) since 1969 and once believed to be a carcinogen, has been used in the Coca-Cola Zero versions produced in Germany, Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.[25] In June 2009, Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.[25]

Marketing

Coke Zero was originally specifically marketed to men, who are shown to associate "diet" drinks with women.[26] It was primarily marketed towards young adult males[27][28] and it has been nicknamed "Bloke Coke" in the UK.[6] In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[28] U.S. marketing also emphasized its similarity in taste to sugared Coca-Cola; an advertising campaign for the beverage focused on Coca-Cola executives who were so angry over the drinks' similarities, they were considering suing their co-workers for "taste infringement".[28] Continuing the theme, a Coca-Cola Zero ad aired during Super Bowl XLIII parodied Coke's iconic "Hey Kid, Catch!" commercial, which is interrupted by two Coca-Cola "brand managers" accusing Troy Polamalu of "stealing" their commercial.[29][30]

In Australia, the product's launch was promoted by a fake front group; the campaign included outdoor graffiti and online spamming that mentioned a fake blog.[31][32] Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[33] to comment on the ethics of Coke's activities.[34]

Coca-Cola Zero sponsors Bundesliga club Borussia Dortmund, the NASCAR Cup Series Coke Zero Sugar 400 at Daytona International Speedway in August, and also the Suzuka 8 Hours in Japan, a motorcycle endurance race.[35]

In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke, and Coke Zero bottles and cans in many European countries with 150 of the most popular local names for a summer-long "Share a Coke" campaign.[36] The same campaign was used in North America the following summer.

For Christmas 2013, Coke Zero launched an interactive website that allowed people to customize the designs of their Christmas sweater,[37] which have a significant role in United Kingdom Christmas traditions.[38] On the website, people could detail the cut, pattern, and icons for their sweater,[39] and join a popularity contest.[40] Users could choose designs from Christmas trees and Santa's head to reindeer, sleighs, and turkeys.[41] This initiative was tied to a social media campaign,[42] where the top 100 sweater designs with the most votes were manufactured and shipped to the contest winners.[43] According to the Coca-Cola Company, the website generated nearly 42,000 sweater designs in its first four days.[44]

Variants

Name	Launched	Notes
Coca-Cola Zero Sugar Zero Caffeine	2010	Coca-Cola Zero Sugar without caffeine (formerly marketed as "Caffeine Free Coca-Cola Zero Sugar"). First released in France in February 2010 as Coca-Cola Zero Sans Cafeine[45] It was later released in Japan as Coca-Cola Zero Free in April 2010.[46] In Israel, The Netherlands, Belgium, Greece and Luxembourg as Coca-Cola Zero Caffeine Free since the start of 2011 and in the US since July 2013.
Coca-Cola Cherry Zero Sugar	2007	Coca-Cola Zero Sugar with cherry flavor. Introduced in the US in late January 2007 and was widely available throughout the United States before its official debut, which occurred on February 7, 2007 at New York Fashion Week.[47] It was launched in the UK in 2014. In 2017 it was launched along with Coca-Cola Lemon Zero Sugar in Luxembourg, Poland and Belgium.
Coca-Cola Vanilla Zero Sugar	2007	Coca-Cola Zero Sugar with additional vanilla flavor. Introduced in the US in June 2007[48] concurrently with the relaunch of Coca-Cola Vanilla, and was later introduced in the UK in 2017. It has also been sold in Australia, New Zealand, Canada, Belgium, and Hungary.
Coca-Cola Lemon Zero Sugar	2017	Coca-Cola Zero Sugar with additional lemon flavor. It has been sold since 2017 in Italy, Luxembourg, Belgium, Denmark, Norway, Netherlands, Sweden, Poland, Israel, Croatia and Serbia.
Coca-Cola Peach Zero Sugar	2018	Coca-Cola Zero Sugar with peach flavor. Released in the United Kingdom in 2018,[49] Australia and Lithuania in 2019[50][51]
Coca-Cola Clear	2018	A 'clear' version of Coca-Cola Zero Sugar, with a hint of extra lemon. Released in Japan in 2018.
Coca-Cola Raspberry Zero Sugar	2018	Coca-Cola Zero Sugar with raspberry flavor. Released in Norway in 2018 and Denmark and UK in 2019.
Coca-Cola Cinnamon Zero Sugar	2018	Coca-Cola Zero Sugar with extra cinnamon flavor. Released in the United Kingdom, Poland, Lithuania and Estonia in 2018 for the Christmas period.[52][53]
Coca-Cola Stevia No Sugar	2018	Coca-Cola Stevia No Sugar is a no-sugar flavor that uses stevia as the sweetener ingredient. Replaced Coca-Cola Life in New Zealand on 7 May 2018.[54] and in Australia in early 2017.[55] As of September 2019, the 1.5 liter packaging size appears to have been discontinued.
Coca-Cola Orange Vanilla Zero Sugar	2019	Coca-Cola Zero Sugar with orange and vanilla flavors. Made available nationwide in the United States on February 25, 2019. Available in Romania since 2020[56]
Coca-Cola Energy Zero Sugar	2019	Coca-Cola Zero Sugar with ingredients found in other Energy Drinks. Originally launched in Hungary and Spain,[57] it is now also available in the United Kingdom[58] and Australia.[59] Coca-Cola confirmed October 2019 it will be launching the variety in the United States in 2020, along with a Cherry variant of Coca-Cola Energy.[60]
Coca-Cola Cherry Vanilla Zero Sugar	2020	Coca-Cola Zero Sugar with cherry and vanilla flavors. Released in the United States on February 10, 2020.
Coca-Cola Orange Zero Sugar	2020	Coca-Cola Zero Sugar with orange flavor. Available in Poland, Hungary, Serbia and Russia.[61]
Coca-Cola Zero Mango	2020	Coca-Cola Zero Sugar with mango flavor. Available only in Israel.[62]
Coca-Cola Starlight Zero Sugar	2022	Coca-Cola Zero Sugar with the mysterious "space-inspired" flavor. Part of the Coca-Cola Creations range. Limited edition, available in North America.[63]
Coca-Cola Marshmello's	2022	Coca-Cola Zero Sugar flavored with watermelon and strawberry. Part of the Coca-Cola Creations range. Created in collaboration with Marshmello.
Coca-Cola Dreamworld	2022	Coca-Cola Zero Sugar with a mystery "dreams-inspired" flavor. Part of the Coca-Cola Creations range.

Distribution

This section needs additional citations for verification. (December 2018)

Coke Zero and Coke Zero Sugar have been sold in:

References

External links

• Official website

На других языках

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- [en] Coca-Cola Zero Sugar

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[ru] Coca-Cola Zero

Coca-Cola Zero («Кока-кола зи́ро»), Coca-Cola Zero Sugar или «Coca-Cola без сахара»[1] — это безалкогольный напиток без сахара и калорий, производимый и распространяемый компанией Coca-Cola.

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