Capri Sun (UK: /ˈkæpri/, US: /kəˈpriː/, stylized as CAPRISUN in the United States and Capri-Sun internationally) is a German brand of juice concentrate drinks owned by Capri Sun Group Holding in Germany, which is a privately held company of Hans-Peter Wild. It was introduced in 1969[1][2] and named after the Italian island of Capri.[3] Capri Sun has been distributed in the United States since 1981. Kraft Heinz is a licensed production partner for North America. In the Netherlands, France, the UK, Belgium and Ireland, it is distributed by Coca-Cola Europacific Partners.
German juice pouch
"Capri Sonne" redirects here. For the cycling team, see Capri Sonne (cycling team).
Brand (as Capri Sun or Capri Sonne) is owned by Rudolf Wild Ltd worldwide. Distributed by:
Kraft Heinz (USA and Canada)
Ezaki Glico (Japan)
Coca-Cola Enterprises (Netherlands, UK, Belgium, Ireland and France)
Mondelez International (Mexico and Philippines)
Sunbeb SAC (Peru)
Clover (South Africa)
Nongshim Co., Ltd. (South Korea)
Osotspa Co. Ltd. (Thailand)
SDU Beverages Pvt Ltd (India)
Tiga Pilar Sejahtera (Indonesia)
Freşa İçecek San.Tic. A.Ş. (Turkey)
Rudolf Wild GmbH (elsewhere)
Introduced
1969;53years ago(1969) (as Capri Sonne)
Color
Clear to yellowish or reddish
Variants
Capri Sun and Capri Sun Sport (drink pouch with varied flavors) Big Pouch Capri Sun Capri Sun Island Refreshers (a 490ml[16+1⁄2USfloz] bottle) Roarin' Waters Capri Sun (flavored water, 200ml[6+3⁄4USfloz] pouch)
The standard box is filled with ten 200-millilitre (7USfloz) pouches of liquid. In the U.S., Capri-Sun pouches are now 180ml (6USfloz); previously they were 240ml (8USfloz).[4] The pouch is trapezoidal in profile when filled and rectangular when flat, with a flared bottom that makes the pouch able to stand upright when placed on a horizontal surface. A straw is supplied with each individual pouch. Other sizes, such as the 330ml (11USfloz) pouch with a re-sealable cap, are available in some countries.[citation needed]
In 2014, after continued pressure to fix what consumers described as worm-shaped food mold in Capri Sun pouches, Kraft released a clear bottomed pouch to allow consumers to better inspect the product before consumption.[5] Additionally, the non-recyclable packaging has spurred environmental groups to pressure Kraft into redesigning their iconic pouch.[6]
Flavors
A Capri Sun pouch in Pacific Cooler flavorThe external appearance of the large high-bay warehouse building was based on the image, shape and color design of a corrugated cardboard packaging for Capri Sun stand-up pouches
Flavors currently available are bold.[7][8][9] Flavors not bolded are currently discontinued.
In August of 2022, Kraft Heinz announced a voluntary recall of approximately 5,760 cases of Capri Sun Wild Cherry because they were contaminated with diluted cleaning solution.[11]
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