Lilt is a brand of soft drink manufactured by The Coca-Cola Company and sold in Ireland, the United Kingdom, Gibraltar, and the Seychelles only.[1]

Lilt

Lilt Pineapple and Grapefruit
Type	Soft drink
Manufacturer	The Coca-Cola Company
Country of origin	United Kingdom
Introduced	1975
Colour	yellow
Ingredients	Carbonated water Pineapple and grapefruit fruit juices from Concentrate Citric acid Sodium citrate Aspartame, acesulfame K
Website	coca-cola.ie/brands/lilt

Since the 1970s Lilt has been promoted with the advertising slogan "the totally tropical taste."

Between 2008 and 2014, The Coca-Cola Company reduced the number of calories in the drink by 56% as part of its efforts to make healthier products in response to the British Government's Public Health Responsibility Deal.[2] The amount of sugar was also reduced alongside the addition of artificial sweeteners (aspartame, acesulfame K and saccharin).

One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with a song bearing the lyrics "Here comes the Lilt Man." In the late 1990s, it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer, with one advert parodying a Levi's advert. They became known in the media as the "Lilt Ladies".[3]

In 2003, the brand was given a refresh with the introduction of banana and peach variety.[4]

In late 2021, the drink was rebranded in Ireland as a sub-brand of Fanta, followed by Great Britain in 2022.

Products

References