Powerade - Beverage - food.wikisort.org

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Powerade is a sports drink created, manufactured and marketed by The Coca-Cola Company. Its primary competitor is Gatorade, owned by PepsiCo.

Powerade

Type	Sports drink
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	1988; 34 years ago (1988)
Website	powerade.com

History

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In 1988, Powerade became the official sports drink of the Olympics, alongside Aquarius, another sports drink made by Coca-Cola. It is a rival of another sports drink, Gatorade.[1] In July 2001, The Coca-Cola Company launched a new formula for Powerade including vitamins B₃, B₆ and B₁₂, which play a role in energy metabolism.[2]

In July 2002, The Coca-Cola Company started in Toogoolawah by updating the bottles of the standard Powerade (previous logo styling) to a new sport-grip bottle.

In 2002, The Coca-Cola Company introduced Powerade Option to the United States, in response to Gatorade's popular Propel. Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the Fitness Water category behind Propel's 42%.

In 2007, Powerade Zero was released, a sports drink with electrolytes, which contains no sugar, no calories and no carbohydrates.[3][4] Powerade Option was subsequently discontinued.[5]

In June 2009, The Coca-Cola Company bought Glacéau, owner of brands such as VitaminWater and SmartWater, for $4.1 billion, a price tag that signaled the company's seriousness in pursuing growth of non-carbonated beverages.[6] Since then, the company has also given its Glacéau management team control of its Powerade sports drink brand.^{[citation needed]}

Competition

Powerade's main competition is Gatorade marketed by the Quaker Oats Company, a division of PepsiCo. Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States. It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share to Powerade's 28.5%.[7]

All Sport is a competitor marketed by All Sport, Inc. and distributed by the Dr. Pepper Snapple Group. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold to the Monarch Beverage Company soon after. Powerade and All Sport have each been distributed through their own direct store deliver channels.[8] It was subsequently purchased by Gary Smith, the Chairman & CEO of All Sport, Inc. of Austin, Texas.

Outside the United States, the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Powerade and Gatorade is Lucozade Sport.

Sponsorships

Powerade is the official sports drink of the Australian rugby league team and the Australian union team, the Australian Football League, PGA Tour, NASCAR (2003–present), NHRA, NCAA, the U.S. Olympic Team (excluding U.S.A. Basketball and U.S. Soccer, which have deals with Gatorade) and many other national Olympic federations, The Football League[9] and many other soccer leagues and teams around the world, FIFA, such as Rangers F.C, Club Universidad de Chile, Club Bolívar, Associação Atlética Ponte Preta, Racing Club de Avellaneda, Independiente de Avellaneda, O'Higgins, Universitario de Sucre, Club Atlético River Plate, Club Cerro Porteño or Club Atlético Peñarol and the IOC in no small part due to their overall contracts with Coca-Cola. Various other competitions also have sponsorship deals with the brand, although Gatorade historically has secured the lion's share of sponsorships. The drink is also Sponsor of the Honduran Soccer Team C.D. Olimpia.
Powerade is the Official Hydration Partner of Melbourne Storm.[10]
The brand is also the exclusive beverage sponsor of the Hoops in the Sun basketball summer league, based at Orchard Beach in the Bronx, New York. It is the only summer basketball league to be sponsored by the brand.

Ingredients

Powerade
Nutritional value per 8 fl oz (237 mL)
Energy	130 kcal (540 kJ)

Carbohydrates	19
Sugars	34
Dietary fiber	0


Fat	0
Saturated	0


Protein	0


Vitamins	Quantity %DV^†
Vitamin A equiv.	0% 0 μg
Vitamin C	0% 0 mg


Minerals	Quantity %DV^†
Calcium	0% 0 mg
Iron	0% 0 mg
Potassium	1% 24 mg
Sodium	7% 100 mg


Other constituents	Quantity
Cholesterol	0

Units μg = micrograms • mg = milligrams IU = International units
^†Percentages are roughly approximated using US recommendations for adults.

United States

Source:[11]

Water
High fructose corn syrup
Salt
Potassium citrate
Phenylalanine
Sucrose acetoisobutyrate
Sodium citrate
Malic acid
Potassium phosphate
Vitamin B₆
Vitamin B₂
Sugar

Note: Standard 8-ounce servings meet the FDA definition of 'low sodium' and have less sodium than a glass of chocolate milk.[12]

Flavors

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United States

Currently, there are sixteen flavors of Powerade available in the United States\\:[13]

Mountain Berry Blast (blue)
orange (orange)
Fruit punch (red)
Blackcurrant (purple)
Lemon Lime (yellow with hint of green )
White Cherry (white, Initially titled Arctic Shatter)
Strawberry Lemonade (pink)
Tropical Mango (yellow-orange)
Lemonade (light yellow)
Watermelon Strawberry Wave (reddish pink)
Citrus Passionfruit (dark orange)[14]
Kiwi Pineapple (green yellow)[14]
Blue Raspberry Cherry (dark blue)[15]
Watermelon Lime (green; exclusive to 7-Eleven)[16]

In addition, there are six flavors of Powerade Zero,[17] a zero calorie version of Powerade:

Mixed Berry (blue)
Grape (purple)
Orange (orange)
Fruit Punch (red)
Strawberry (pink)
White Cherry (white)

Discontinued flavors previously available in :

Orange Tangerine (dark orange)
Jagged Ice (blue-violet)
Tidal Burst (blue-green)
Black Cherry Lime (green)
Infrared Freeze (red-orange)
Mango (yellow-orange)
Green Apple (dark green)
Flava 23 Sour Berry (red; developed in conjunction with John Cena)
Flava 23 Sour Melon (green; developed in conjunction with LeBron James)
Gold Medal (gold; released to promote the 2004 Summer Olympics)
Matrix Reloaded (green; released in conjunction with the movie in 2003, and later re-released as a regular Powerade flavor, Black Cherry Lime)
NHRA
Light Andean Chill (low-calorie)
Light Aleutian Stream (low-calorie)
Option Grape (replaced with zero grape)
Option Lemon (replaced with zero lemon-lime)
Option Strawberry (replaced with zero strawberry)
Option Black Cherry
Zero Lemon Lime (yellow-green)
Psych (sports-energy drink hybrid)
Raize (sports-energy drink hybrid)
Advance Berry (sports-energy drink hybrid)
Advance Cherry Lime (sports-energy drink hybrid)

Cherry Apple
Powerade Play (a reduced calorie version targeted towards children). Mixed Berry, Fruit Punch, Orange, and Grape flavors in 12 ounce bottles.