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Boss (ボス, Bosu) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan.

Suntory Boss Cafe au Lait
Suntory Boss Cafe au Lait

History


Boss was first released in 1992 and is one of many brands of Japanese canned coffee. The logo for the brand features author William Faulkner smoking a pipe.[1] Since 2006, American actor Tommy Lee Jones has appeared in a series of TV commercials and billboards for the brand,[2][3] becoming one of the most recognised faces in Japan.[4]

The Suntory Boss brand was launched in Australia, New Zealand, and the US in 2019, with two products.[5][6][7] In the Australian and New Zealand product lines, the depiction of Faulkner in the logo does not include his pipe.[7]


References


  1. "Review: It's Time to Let Suntory BOSS Coffee Rule Your Mornings". InsideHook. 2019-08-26. Retrieved 2021-03-26.
  2. "Tommy Lee Jones is Big in Japan and Boss Coffee is His Lifeblood". Slashfilm. 2017-11-02. Retrieved 2018-01-26.
  3. Yamaguchi, Yuki; Huang, Grace (January 18, 2014). "Suntory chief takes family business goal". The Miami Herald. p. C4. Retrieved 13 July 2020.
  4. "Tommy Lee Jones in Japan: Fifteen Years as "The Alien"". nippon.com. 2020-10-05. Archived from the original on 2020-10-05. Retrieved 2021-11-30. He’s become one of the country’s most recognizable faces through his appearances as the “Alien Jones” observer of terrestrial life in a series of popular commercials for Suntory’s ubiquitous Boss brand of canned coffee.
  5. "Japan's Suntory Boss Coffee lands in Australia". 2019-10-31. Retrieved 2020-03-17.
  6. "BOSS Coffee Launches in the US". 2019-05-13. Retrieved 2021-07-23.
  7. "Japan's #1 favourite Suntory Boss Coffee brand lands in New Zealand". 2019-10-22. Retrieved 2020-03-17.


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