food.wikisort.org - Beverage
Vita Cola is a cola beverage produced in Germany. Vita Cola's flavor is described as cola-like with a strong note of lemon and fruit flavoring. It is also noticeably less sweet than Afri-Cola, Coca-Cola or Pepsi, and has a slightly thicker consistency due to its use of citrus and other aromatic oils in the formula. Vitasoy (an unrelated company) also produces a cola beverage branded as Vita Cola.
 | This article uses bare URLs, which are uninformative and vulnerable to link rot. (September 2022) |
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| Manufacturer | Thüringer Waldquell |
|---|---|
| Flavour | Cola |
| Related products | Coca-Cola |
| Website | Official site of Vita Cola (German) |
History and popularity
Vita Cola started out in the German Democratic Republic. Introduced in 1957, it was advertised as Brauselimonade mit Frucht- und Kräutergeschmack (carbonated soft drink with fruit and herb flavoring), using a formula that is still kept secret (similar to Coca-Cola's "Merchandise 7X" formula). At its peak, Vita Cola was bottled in over 200 factories.
After the fall of the Berlin Wall and Iron Curtain in 1989, Vita Cola's business quickly collapsed as Western cola brands took its place. However, with the advent of Ostalgie (nostalgia among East Germans for the "old days"), many former GDR products were brought back, Vita Cola being one of the most popular.
The company Thüringer Waldquell from Schmalkalden, Thuringia, secured the rights to the name and formula and began producing Vita Cola in 1994. From 2002 to 2005, Vita Cola sponsored FC Hansa Rostock, a soccer club from Mecklenburg-Vorpommern. Vita Cola has since then surpassed Pepsi Cola and is still regaining market share in the former East Germany.[1]
In Thuringia, Vita Cola had the biggest market share of colas in 2009, even above Coca-Cola.[2] That means that Thuringia is one of the few regions in the world where a regional cola brand is the market leader.[3]
A 2019 news item stated that the product sold a record 89 million liters in 2018 "making it Germany’s most popular domestic cola".[4]
Today there is only one other former East German cola brand in production: Club Cola.[5]
Ingredients
Natural mineral water, Sugar, Carbonic acid, Acidulants (E270, citric acid, phosphate), Dye E150 d, Natural aroma, Vitamin C, Caffeine.
See also
References
- http://www.karrieretrends.de/mitteldeutschland/mitteldeutschland-news/vita-zeigt-sich-vital/
- AC Nielsen, Ostdeutschland, Cola/Cola-Mix, 53. KW 2009
- Vita Cola Geschichte Archived 2012-07-24 at the Wayback Machine on the company's homepage
- These Quirky East German Brands Survived the End of Communism
- "Club Cola". Archived from the original on 2016-02-23. Retrieved 2016-02-23.
External links
Media related to Vita Cola at Wikimedia Commons- Official website (in German)
На других языках
- [en] Vita Cola
[es] Vita Cola
Vita Cola es una marca de bebida de cola alemana, que se consumía inicialmente en la República Democrática Alemana. Nacida en 1954 y comercializada desde 1958, era uno de los sustitutos de la Coca Cola en la RDA. Este refresco se diferencia de otras marcas de cola en tener un toque a limón, y un sabor menos dulce que el de la competencia.[ru] Vita Cola
Vita Cola (вита-кола) — безалкогольный газированный напиток, созданный в ГДР в 1957 году, аналог американского напитка кока-кола. С 1994 года, после воссоединения с ФРГ получил распространение также в старых землях Германии.Другой контент может иметь иную лицензию. Перед использованием материалов сайта WikiSort.org внимательно изучите правила лицензирования конкретных элементов наполнения сайта.
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