Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine.

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The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola. This well-known German brand (founded in 1931) had just been bought by Mineralbrunnen Überkingen-Teinach AG in 1999, which then secretly changed the recipe: the new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L), and the rather strong taste was significantly softened, in order to meet the taste of a wider variety of customers.

The protests of the "Interessengruppe Premium" led to some public awareness, but remained unsuccessful as far as Afri-cola was concerned, so they started producing the original recipe cola on their own and named it Premium-Cola.

To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed: malic acid was replaced with phosphoric acid.

See also

• Semco, a Brazilian company that is operated by similar structures

References

• FINDING MARBLES; Inspiring Organization: Premium Cola
• PSFK; About Premium Cola
• delicious days; Premium-Cola for Premium Shops/

External links

• official Homepage
• Interview with founder
• Portrait in Der Freitag (German)