Fritz-kola (stylized as fritz-kola) is a soft drink made in north Germany and shipped to many nations in the European Union. It has a relatively high caffeine content and is sold in glass bottles with labels which were originally black and white, using the faces of the two founders in the logo.
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Type | Cola |
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Country of origin | Hamburg, Germany |
Introduced | 2003; 19 years ago (2003) |
Website | www![]() |
Two students from Hamburg, Lorenz Hampl and Mirco Wiegert, started selling Fritz-kola in 2003.[1][2][3] They had a brewery help them develop a cola recipe, choosing to use less sugar and more caffeine (25mg of caffeine per 100ml[1]) than Coke or Pepsi, and adding lemon flavour.[2] They polled people outside a shopping centre to choose the company name. To save money, they used black and white labels and a photoshopped version of pictures of their heads as a logo; they sold the first crates to bars on a returnable basis, and did not establish an office for three years.[2]
Hampl left the business in 2016. As of August 2020[update], Wiegert heads the company and owns two-thirds of it. The company employs 280 people. Five bottling plants produce the cola, which is sold in a number of European countries; in 2019 its 330ml bottles outsold all brands except Coke, and its other major markets are the Netherlands, Poland, Belgium, and Austria.[2] Sales in 2015 were €7.4 million.[4]
![]() | This section relies excessively on references to primary sources. (September 2021) |
Through the years Fritz-kola has offered many variants of its cola as well as different kinds of soft drinks, including:
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