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Revels are a chocolate coated confectionery with assorted centres made by Mars, Inc.[1] They were first introduced into the United Kingdom in 1967.[2]

Revels
Revels chocolates
TypeConfectionery
Associated national cuisineUnited Kingdom
Created byMars, Inc.
Invented1967; 55 years ago (1967)
Main ingredientsChocolate

Originally, Revels had orange creme, coconut, toffee, or peanut centres, along with Galaxy Counters (Minstrels minus exterior shell) and Maltesers.[3] However, the coconut centres were later replaced with coffee creme,[4] and the peanuts with raisins.[5]


Galaxy Counters


Galaxy Counters were initially available as a product in their own right, but since their discontinuation they were only sold as part of the Revels selection. In 2010, however, Galaxy Counters were relaunched under the Galaxy brand.[6]


2008 'eviction'


In July 2008 Revels started a Big Brother-style eviction campaign where one flavour from the bag would be replaced by a special limited edition flavour. Consumers were asked to nominate on the RevelsEviction.com website[7] Voting closed on 9 September 2008. The flavour attracting the most votes was coffee, which received nearly half the votes cast. Raisin received around 25%, with the remaining votes spread fairly evenly among the other flavours. The coffee flavour was briefly replaced with strawberry, but returned in early 2009.[citation needed]


See also



References


  1. "Birthplace of the iconic MARS bar". Mars History.
  2. "Home". Revels.
  3. "Home". Revrls.
  4. Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. p. 77. ISBN 9780007575480.
  5. "h2g2 - Revels - Chocolates That Surprise". BBC.
  6. Staff Writer (2013-02-13). "Mars Chocolate launches new Galaxy Counters single packs". Talking Retail. Retrieved 2022-07-16.
  7. "Revels to 'evict' least-loved flavour with Big-Brother style ad campaign". Guardian. UK. July 9, 2008.






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