Combos Snacks, created in the early 1980s, are a snack food distributed by Mars, Incorporated, and sold throughout North America.[1] Though the pretzel form was produced first, Combos were first released in cracker form.[clarification needed] They are also available with tortilla shells.
In mid-June 2016, some varieties of Combos were affected by an undeclared nut-related recall.[2]
Production
Combos are produced by forming a soft bread-like dough, which is hollowed out into a tube-shaped form. A cutter slices the dough into bite-sized lengths. The snacks are then baked, cooled, and filled with the appropriate filling.
Flavors
Cheddar Cheese Baked Cracker Combos
Combos are available in seven standard flavors:[3]
Cheddar Cheese Pretzel
Pizzeria Pretzel
Pepperoni Pizza Cracker
Cheddar Cheese Cracker
Buffalo Blue Cheese Pretzel
Seven Layer Dip Tortilla
Sweet & Salty Caramel Crème Pretzel
Sweet & Salty Vanilla Frosting Pretzel
They also offer several limited edition or exclusive flavors:
In 2006, Combos worked with TBWA and Agency.com to create the Man Mom campaign,[4][5] and in 2008, Combos worked with Agency.com to create the Combos Nation campaign. Combos is an official sponsor of Kyle Busch, NASCAR driver of the number 18 Toyota Camry, whose car features other Mars, Incorporated products as well. Busch won the 2008 Best Buy 400 benefiting Student Clubs for Autism Speaks with Combos as the primary sponsor of his car. [6] It is the official cheese-filled snack of NASCAR.[7]
In popular culture
The 2000 Morphine song "Top Floor Bottom Buzzer" on the album The Night contains the lines, "There's a muchacha, teachin' me to mambo. There's my buddy Pete eyein' a bowl of Combos."
Rodney Rush played the character of Christian "Combo" Ortega on the show Breaking Bad, named after the snack.
Comedian and actor Aziz Ansari references the snack in his 2015 book Modern Romance: An Investigation, saying, "Should I go out with this girl even though she listed Combos as one of her favorite snack foods? Combos!!?"[8]
The snack was featured on a February 2020 episode of the Bon Appétit YouTube channel series Gourmet Makes with Claire Saffitz.[9]
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