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BOSH! is a duo of British vegan chefs from Sheffield consisting of Henry Firth and Ian Theasby.[2][3] They rose to fame in 2016 with the launch of their YouTube channel,[4] and have gone on to host the ITV1 television programme Living on the Veg[5] and author a number of books. Their eponymous vegan cookbook ranked fifth in the Sunday Times Bestsellers chart in 2018,[6] and is among the top 50 best-selling UK cookbooks of all time.[7]

BOSH!
Born
Henry Firth
Ian Theasby
NationalityBritish
OccupationChefs
YouTube information
Channel
Years active2016 - Present
GenreCooking
Subscribers166 thousand[1]
Total views14.6 million[1]
Creator Awards
100,000 subscribers
Last updated: 6 May 2022

Early life


Firth was born in Hackney, a district of East London, in April 1984. Son of a teacher and professor, he worked in the tech industry for 12 years after leaving Sixth Form, for various companies including Blacks, Arcadia Group and Drum&BassArena.

Theasby's roots lie in Sheffield. Born in the Yorkshire city in August 1984, he is the son of a nurse and a teacher. He worked in the fashion industry after leaving school, choosing not to attend university.

Firth and Theasby's relationship began at the age of 11 when the pair attended High Storrs School in Sheffield.[8][9]


Career



Early career


Firth and Theasby's friendship saw the duo keep in close contact beyond their time at High Storrs School. In 2014, the pair came together to watch the documentary Cowspiracy,[10] which made them realise the impact that animal agriculture had on the environment.[11][12] The documentary left a lasting impression on the pair, with Firth explaining that they "both decided to go vegan immediately afterwards".[11]


2016-2022 - BOSH!


In 2016, Firth and Theasby launched BOSH.TV,[4] a YouTube channel exclusively publishing vegan recipe content. The name BOSH! was chosen because it "sound[ed] fast and fun and the very opposite of fussy",[13] a mantra they took into their video production style. The duo adopted a camera style similar to that of other YouTube food brands like Tasty, with the hope that the vegan nature of their content would help set them apart. BOSH's initial success came in the form of a 'healthy sushi cake' video, which hit 3.5m views on Facebook,[14] and a viral 'watermelon Jagerbomb' video which has racked up 20 million views across all platforms.[15]

In 2018, BOSH! released their first vegan cookbook, which outlined classic recipes turned plant-based.[16][17] The cookbook, which saw the duo dubbed 'the vegan Jamie Olivers' by The Times,[18] has risen to become the UK's best-selling vegan cookbook of all time,[19] selling over a million copies.[20] BOSH!'s success in the literary space has continued to grow, with a further five vegan cookbooks released between 2019 and 2021. The duo's success in this space has seem them win awards from the PETA Vegan Food Awards,[21] the British Book Awards[22] and more.

Alongside their range of cookbooks, Firth and Theasby brought BOSH! to British television screens in 2020 with their ITV1 show Living on the Veg.[5] The 10-part series[23] was ITV's first vegan cooking programme,[24] and featured a series of recipes cooked by Firth and Theasby and a guest who talks about food and their work.[23]

BOSH! have regularly appeared in the media on a global level, being seen on Good Morning Britain,[25] This Morning,[26][27] BBC Breakfast,[28] Sunday Brunch,[29] The Today Show[30][31] and more. The duo has featured with presenters Claudia Winkleman,[32] Michael Ball[33] and Jo Whiley[34] on BBC Radio 2 in the UK.

As of August 2022, BOSH! have had 2.5 billion views across their video content and have a combined social media following of over 3.1 million people.[35]


BOSH! Products


BOSH! launched a range of plant-based products into supermarkets nationwide across the UK.[36][37] The range of products includes cake mixes, savoury mixes, store cupboard products, sweet treats and ready meals, with the intention of encouraging individuals to adopt the vegan diet.[38]

As well as being stocked in all major UK supermarkets, BOSH! products are all available in Costa Coffee shops UK-wide.[39][40][41][42]


Books



Partnerships



Awards & Honours



See also



References


  1. "About BOSH.TV". YouTube.
  2. Blackledge, Richard (21 November 2019). "Sheffield's BOSH! to present their own TV series about vegan cookery". The Star. Retrieved 26 January 2020.
  3. Scott, Catherine (26 January 2020). "Meet the vegan sensations from Sheffield who now have their own TV show". The Yorkshire Post. Retrieved 26 January 2020.
  4. Morrisroe, Clare (2021-06-09). "How BOSH! have spent the last five years on a mission to make veganism cool". Metro. Retrieved 2022-08-16.
  5. Carpani, Jessica (18 January 2020). "Waitrose apologises for offending vegans by advertising meat and dairy during ITV's first plant-based cooking show". The Daily Telegraph. Retrieved 26 January 2020.
  6. Times, The Sunday. "Books: The Sunday Times Bestsellers of the Year, 2018". The Times. ISSN 0140-0460. Retrieved 2022-08-16.
  7. Smith, Rachel (2020-07-06). "BOSH! is officially in the top 50 UK cookbooks of all time after selling 300,000 copies". Vegan Food & Living. Retrieved 2022-08-16.
  8. "Star Interview: The Sheffield friends with an online audience of millions for meat-free recipes that don't moralise". www.thestar.co.uk. 2018-05-01. Retrieved 2022-08-16.
  9. "Second helping of Bosh! boys as they launch new vegan cookery book in Sheffield tonight". www.yorkshirepost.co.uk. 2019-04-03. Retrieved 2022-08-16.
  10. "Creators of BISH, BASH, BOSH, Harry and Ian talk cowspiration - BALANCE". balance.media. Retrieved 2022-08-16.
  11. "Why there's never been a better time to try veganism". The Independent. 2021-02-08. Retrieved 2022-08-16.
  12. Vithlani, Mansi (2020-09-16). "BOSH!'s Henry Firth and Ian Theasby: 'Small changes can make big differences'". The Vegan Review. Retrieved 2022-08-16.
  13. Jones, Eleanor (2018-03-25). "The mighty Bosh boys! Meet the YouTube superstars sharing their love of plant-based food". YOU Magazine. Retrieved 2022-08-16.
  14. "Healthy Sushi Cake", Facebook, retrieved 2022-08-16
  15. "Watermelon Jägerbomb Punch", Facebook, retrieved 2022-08-16
  16. "BOSH!: The Cookbook: Simple Recipes. Amazing Food. All …". Goodreads. Retrieved 2022-08-16.
  17. "Cookbook review - Bosh!". Retrieved 2022-08-16.
  18. Rose, Hilary. "The Bosh! boys: the vegan Jamie Olivers". The Times. ISSN 0140-0460. Retrieved 2022-08-16.
  19. Chiorando, Maria (2018-08-13). "EXCLUSIVE: BOSH! Book Officially Bestselling Vegan Cookbook Ever". Plant Based News. Retrieved 2022-08-16.
  20. "HQ celebrates one million sales for BOSH! duo Firth and Theasby". The Bookseller. Retrieved 2022-08-16.
  21. Chiorando, Maria (2018-09-26). "BOSH! Wins Award For Vegan CookBook". Plant Based News. Retrieved 2022-08-16.
  22. alexia (2019-05-28). "BOSH wins at the[sic] The British Book Awards 2019". HQ Stories. Retrieved 2022-08-16.
  23. "BOSH! duo serve up vegan cookery show for ITV". The Bookseller. Retrieved 2022-08-16.
  24. "Living on The Veg: First ITV Vegan Cooking Show Airs This Sunday". The Flexitarian. 2020-01-09. Retrieved 2022-08-16.
  25. Gillett, Katy (2020-02-22). "'It's a progressive way to eat': 'Bosh!' cookbook duo on the future of veganism". The National. Retrieved 2022-08-16.
  26. "BOSH!'s vegan burger and flat fries". ITV. Retrieved 2022-08-16.
  27. admin (2018-06-22). "The boys from Bosh giant vegan burrito recipe on This Morning". The Talent Zone. Retrieved 2022-08-16.
  28. "Bestselling authors BOSH! support National Vegetarian Week 13–19 May". Vegetarian Society. Retrieved 2022-08-16.
  29. "Sunday Brunch - This week's line up is looking 🔥🔥🔥🔥🔥 Ross Noble, Kerry Howard & Kara Tointon will be around the table, along with Django Django who are performing at the end of the show. Guest chef Jo Pratt is cooking a creamy vegetarian pie, and the lads Ian & Henry from Bosh will be showcasing some of their incredible vegan desserts. Same time, same place 😉". Facebook. Retrieved 2022-08-16.
  30. Hamilton, Chloe (2018-04-20). "The boys behind vegan cooking channel Bosh! that attracts millions". inews.co.uk. Retrieved 2022-08-16.
  31. Culture, Wholesome (2018-05-18). "BOSH! Brings Vegan to the Today Show!". Wholesome Culture - Blog. Retrieved 2022-08-16.
  32. "BBC Radio 2 - Claudia on Sunday, BOSH!, BOSH! chat to Claudia about their new vegan cookbook". BBC. Retrieved 2022-08-16.
  33. "BBC Radio 2 - The Michael Ball Show, Thunder and BOSH!, BOSH! talk about Veganuary". BBC. Retrieved 2022-08-16.
  34. "BBC Radio 2 - Jo Whiley & Simon Mayo, Bosh!, Jacqueline Wilson Confession, School Run Hacks". BBC. Retrieved 2022-08-16.
  35. "Vegan food: Sheffield chefs BOSH! dubbed the new Jamie Olivers have the YouTube recipe for success". www.thestar.co.uk. 2022-03-07. Retrieved 2022-08-16.
  36. Smith, Rachel (2020-05-04). "BOSH! launch new vegan cake range in UK supermarkets". Vegan Food & Living. Retrieved 2022-08-16.
  37. Jones, Eleanor (2020-05-06). "BOSH! vegan cakes are coming to a supermarket near you". YOU Magazine. Retrieved 2022-08-16.
  38. "BOSH! Launches Vegan Cake Range Into UK Supermarkets". Plant Based News. 2020-05-04. Retrieved 2022-08-16.
  39. Smith, Victoria (2021-03-02). "Costa partners with BOSH! to launch vegan Ultimate Chocolate Slice". Vegan Food & Living. Retrieved 2022-08-16.
  40. "Costa Coffee And BOSH! Team Up To Launch Vegan Chocolate Cake - The Vegan Kind Blog". TheVeganKind. Retrieved 2022-08-16.
  41. "Enjoy a feel-good start to the New Year with Costa Coffee's new food menu!". Costa. Retrieved 2022-08-16.
  42. Gilliver, Liam (2021-02-24). "Costa Coffee Partners BOSH! To Launch 'Ultimate' Vegan Cake Slice, Says Insider". Plant Based News. Retrieved 2022-08-16.
  43. Team, The Metal Packager (2021-01-08). "BrewDog and BOSH! launches alcohol free vegan beer". The Metal Packager. Retrieved 2022-08-16.
  44. Living, Vegan Food & (2018-03-07). "Alpro teams up with BOSH! to launch 'Plant Power Day'". Vegan Food & Living. Retrieved 2022-08-16.
  45. Chiorando, Maria (2018-11-21). "Tesco's Derek Sarno Partners BOSH! To Create 'Vegan Christmas Feast'". Plant Based News. Retrieved 2022-08-16.
  46. "Tesco and Bosh Present "Vegmas" - vegconomist - the vegan business magazine". 2018-11-26. Retrieved 2022-08-16.
  47. "BOSH! and Kettle Foods launch Vegan 'Sheese & Onion' Chips". Totally Vegan Buzz. 2019-12-16. Retrieved 2022-08-16.
  48. "Kettle Chips x BOSH! 'Cheese or Sheese?'". Ciara O'Meara. Retrieved 2022-08-16.
  49. says, Susan Parten. "Vitalite partners with Bosh! for on pack campaign". Food and Drink Technology. Retrieved 2022-08-16.
  50. Stein, Findlay (2020-01-20). "Bosh partners with Vitalite". Scottish Local Retailer Magazine. Retrieved 2022-08-16.
  51. Paul, Kiran (2020-01-21). "Vitalite partners with vegan sensation BOSH! for new on-pack campaign". Asian Trader. Retrieved 2022-08-16.
  52. "AXA launches Startup Angel competition". AXA UK. Retrieved 2022-08-16.
  53. "Entrepreneurs: win £25,000 to launch your business". Evening Standard. 2022-06-15. Retrieved 2022-08-16.




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