Tullamore Dew, rendered in most branding as Tullamore D.E.W. (typically with the dots de-emphasised using colour and font size), is a brand of Irish whiskey produced by William Grant & Sons.[1] It is the second-largest-selling brand of Irish whiskey globally, with sales of over 1,500,000 cases per annum as of 2020.[2]
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Type | Irish whiskey |
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Manufacturer | William Grant & Sons |
Country of origin | Tullamore, Ireland |
Introduced | 1829 |
Alcohol by volume | 40% |
Related products | Irish Mist |
Website | www![]() |
The whiskey was originally produced in Tullamore, County Offaly, Ireland, at the old Tullamore Distillery which was established in 1829.[3] Its name is derived from the initials of Daniel E. Williams (D.E.W.), a general manager and later owner of the original distillery.[3] In 1954, the original distillery closed down, and with stocks of whiskey running low, the brand was sold to John Powers & Son, another Irish distiller in the 1960s, with production transferred to the Midleton Distillery, County Cork in the 1970s following a merger of three major Irish distillers.[4]
In 2010, the brand was purchased by William Grant & Sons, who constructed a new distillery on the outskirts of Tullamore. The new distillery opened in 2014, bringing production of the whiskey back to the town after a break of sixty years.[5]
In 2012, a visitor centre was opened in a refurbished bonded warehouse previously belonging to the original distillery. The centre offers guided tours and tutored tastings ranging from 50 minutes to 5 hours in duration.[6]
The origins of Tullamore D.E.W. date back to 1829, when a distillery was established in Tullamore by Michael Molloy.[3] On his death, the distillery eventually passed to his nephew, Bernard Daly who later appointed Daniel E. Williams as the distillery's General Manager.[3] Under Williams's watchful eye, the distillery expanded and prospered, launching the whiskey bearing his initials (D.E.W.), Tullamore D.E.W..[3]
In 1954, the distillery ceased production, having, like many of those in Ireland at the time, been hit by declining sales due to a number of factors such as Prohibition, the Anglo-Irish Trade War and high taxes introduced by the Irish Free State.[3]
In the 1960s, with whiskey stocks running low, rather than reopen the distillery, the owners opted to sell the brand to John Powers & Son, the Dublin distillers.[3] In 1966, John Powers & Son merged with two other Irish distilleries to form Irish Distillers. In the 1970s, Irish Distillers closed their existing distilleries and consolidated production at a new distillery built in Midleton, County Cork.
In 1994, Irish Distillers, then concentrating their international focus on promoting Jameson Irish whiskey, sold the brand to the C&C Group.[7] Subsequently, the C&C Group divested their entire liqueur and spirit business (including Tullamore D.E.W.), which was acquired by William Grant & Sons for €300 million in 2010.[8] At which point, Tullamore D.E.W. was still being produced under license by at the Midleton Distillery.[9] Therefore, as expansion of the brand was dependent on the availability of whiskey from Midleton, and with significant growth envisaged, William Grant & Sons opted to construct a new distillery in Tullamore, rather than depend on outsourced production.[9]
Construction of the distillery is to take place on a phased basis.[9] Phase one was completed in 2014, which saw production of whiskey return to Tullamore for the first time in sixty years.[5] The new distillery has the capability to produce both malt and pot still whiskey. However, it does not yet have a Coffey still installed to allow the production of grain whiskey. Therefore, as Tullamore D.E.W. is a blend of all three varieties of Irish whiskey,[10] the grain whiskey component of the blend will continue to be sourced from Midleton until phase two is completed.[8]
As of 2015, the whiskey sells about 950,000 cases per year (an amount that has doubled since 2005).[11]
As of 2019[update] a range of eight whiskeys are sold under the Tullamore D.E.W. brand:[12]
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