Seedlip is a British company that makes plant-based liquor substitutes for use in non-alcoholic mixed drinks.
British manufacturer of liquor substitutes
A bottle of Seedlip Grove 42
Seedlip describes its products as "the world's first distilled non-alcoholic spirits".[1] They are sold in three varieties: "Garden 108" (peas and garden herbs), "Spice 94" (spices, citrus peels and barks) and "Grove 42" (citrus and spices).[2] According to their labels, Seedlip products consist of water, "natural botanical distillates and extracts (15%)", the preservative potassium sorbate, and citric acid.[3] On their own, their taste has been described as "a sort of pleasantly pungent savoury-herby-medicinal water".[4] Claire Lower of Lifehacker was critical of the product, writing that it added little to mocktails and that its usefulness depended heavily on the mixologist's skills and on the other ingredients.[5]
Seedlip is one of the best-known[6] but also most expensive[7] brands in what is, as of 2020, the rapidly growing field of liquor substitutes.[7] Founded in 2014 by Ben Branson, a former luxury brand designer,[7] the company has been majority-owned by the multinational alcohol company Diageo since 2019.[8] The name derives from the seedlep or seedlip, a basket for carrying seeds while sowing.
1Produced by Moët Hennessy, a joint venture between Diageo (34%) and LVMH Moët Hennessy Louis Vuitton S.A. (66%)2Owned by Lothian Distillers, a joint venture between Diageo (50%) and The Edrington Group (50%)
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