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Nativa was a carbonated beverage created by the Coca-Cola Company. It was released in November 2003 in Argentina,[1] and discontinued in August 2004.[2] The flavor of this drink was Yerba mate.

Nativa
TypeYerba mate flavored beverage.
ManufacturerThe Coca-Cola Company
Country of originArgentina
Introduced2003
Discontinued2004
Nativa Yerba Mate Inc
TypeYerba mate tea leaves.
ManufacturerNativa Yerba Mate Inc
Country of originUnited States
Introduced2000
Discontinuedavailable

The odd choice of flavor was based on the Argentine tradition of drinking mate, which also was the reason of the naming of the brand "Nativa" (native).

Not to be confused with Nativa Yerba Mate, USPTO trademarked brand of loose-leaf yerba mate from Brazil which is still in existence.


References


  1. Wailin Wong, "Coke Takes Swig Of Argentine Drink", The Wall Street Journal, November 26, 2003.
  2. "Chimarrão da Coca-Cola fracassa na Argentina", O Estado de S. Paulo, August 13, 2004 (in Portuguese).



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