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Ida Cogswell Bailey Allen (January 30, 1885 – July 16, 1973)[1] was an American chef and author who was once popularly known as "The Nation's Homemaker,"[2] writing more than 50 cookbooks.[3] She was described as "The original domestic goddess" by antique cookbook experts Patricia Edwards and Peter Peckham.[4]

Ida Bailey Allen
Born(1885-01-30)January 30, 1885
DiedJuly 16, 1973(1973-07-16) (aged 88)
Norwalk, Connecticut, U.S.
Other namesThe Nation's Homemaker
OccupationChef
Journalist
Radio personality
Author
Culinary career
Cooking styleCuisine of the United States

Early years


Allen was born in 1885 in Danielson, Connecticut.[5][6]


Career


In 1924 Allen was food editor of the Sunday New York American. By 1928 she was hosting a regular daytime radio show which expanded to two hours the following year. She not only performed on the show, she also produced and sold her own advertising; she was a pioneer in selling spot advertising rather than having a single company sponsor a show. The program ended in 1932, at which time she began a syndicated cooking show on the Columbia Broadcasting System.[7][8] She became television's first female food host on Mrs. Allen and the Chef.[4][9]

She was an editor of Good Housekeeping, writing the "Three Meals a Day" column,[10] as well as Home Economics Editor of Pictorial Review and Woman's World.[9] She was President and founder of the National Radio Home-Makers Club. During World War II, Allen was drafted by the US Food Administrator as lecturer.

She once lived atop 400 Madison Avenue, New York City where visitors were able to see the "latest developments in homemaking", and could watch her staff develop and test new recipes for cooking.[9] A 1932 promotional book she wrote for Coca-Cola, When You Entertain, was so popular 375,000 copies were sold in under six months.[11]


Death


Allen died July 16, 1973, in Norwalk, Connecticut.[6]


Published works


Mrs. Allen's Cookbook, 1917, one of the many cookbooks authored by Allen
Mrs. Allen's Cookbook, 1917, one of the many cookbooks authored by Allen

This is a partial list of Allen's published works.


References


  1. U.S., Social Security Death Index, 1935-2014
  2. Pack, MM (15 July 2011). "A Brief History of Food Radio". The Austin Chronicle. Retrieved 5 November 2012.
  3. "Ida Bailey Allen". LibraryThing. Retrieved 5 November 2012.
  4. Patricia Edwards and Peter Peckham. "Collecting classic cookbooks: Repasts from the past". excerpt from the Antique Trader® Collectible Cookbooks Price Guide. Antique Trader. Retrieved 5 November 2012.
  5. Massachusetts, Marriage Records, 1840-1915
  6. DeLong, Thomas A. (1996). Radio Stars: An Illustrated Biographical Dictionary of 953 Performers, 1920 through 1960. McFarland & Company, Inc. ISBN 978-0-7864-2834-2. P. 9.
  7. Kathleen Morgan Drowne; Patrick Huber (2004). The 1920s. Greenwood Publishing Group. p. 70. ISBN 978-0313320132. Retrieved 7 November 2012.
  8. Hilmes, Michele (1997). Radio Voices: American broadcasting, 1922-1952. University of Minnesota Press. pp. 148. ISBN 978-0816626212.
  9. Allen, Ida Bailey (1933). The Service Cookbook. Colorado Springs, Colorado: Service, Inc.
  10. Allen, Ida C. Bailey (1917). Mrs. Allen's Cookbook. Boston: Small, Maynard and Company. p. 755.
  11. Mooney, Phil. ""When You Entertain" book". Coca-Cola Conversations. Archived from the original on 30 October 2012. Retrieved 5 November 2012.



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