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Candace Nelson (born May 8, 1974[1]) is an Indonesian-born pastry chef and judge on the television series Cupcake Wars and Sugar Rush.

Candace Nelson
Born (1974-05-08) May 8, 1974 (age 48)
Indonesia
Alma materWesleyan University
OccupationBusinesswoman, pastry chef, television personality
Websitecandace-nelson.com

Early life


Nelson grew up in Indonesia.[2] Baking runs in her family, as her French-American grandmother was known for the desserts she created at her San Francisco restaurant in the 1930s.[3] Nelson is a graduate of Groton School (class of 1991), Wesleyan University (class of 1996), and Tante Marie's Professional Pastry Program in San Francisco.[4] Nelson is a Wesleyan Distinguished Alumnus Award recipient.[5]

Before entering the bakery business, Nelson and her husband, Charles (born 1969[1]), a native of Oklahoma, worked as investment bankers.[6] After the dot-com bust, Nelson decided to focus on pastry making and opened a custom cake business from her home in San Francisco.[7] Later she and Charles moved the business to a former old-fashioned sandwich shop in Los Angeles and began making only cupcakes.[8]


Sprinkles Cupcakes


On April 13, 2005, the couple opened Sprinkles Cupcakes, the world's first cupcake bakery.[9] They started in a 600-square-foot (56 m2)-shop in Beverly Hills, California.[1] Though the bakery business was in a four-year no carb slump and early naysayers, they sold 2,000 cupcakes the first week.[6] Nelson is described as having a "sophisticated" take on the classic cupcake, using finest quality ingredients like sweet cream butter, pure Nielsen-Massey Madagascar Bourbon vanilla and Callebaut chocolate.[3] She also creates offbeat offerings like vegan and gluten-free cupcakes[10] and even cupcakes for dogs.[11] The sleek, minimalistic store was designed by an architect from Vienna and the logo and packaging were recreated by a former Martha Stewart employee.[1]

Sprinkles now has 22 locations throughout the United States including New York,[12] with plans to open in 4 more cities including London and Tokyo.[1] The Nelsons also started a traveling "Sprinklesmobile", a Mercedes Sprinter van designed by Sprinkles architect Andrea Lenardin.[13] In 2007, Nelson also developed a line of cupcake mixes which are sold exclusively through her store and Williams Sonoma stores in the United States and Canada.[3] In 2012, Sprinkles introduced its Cupcake ATM, a contactless cupcake delivery system, which Nelson conceived after a late night pregnancy craving.[14] Sprinkles now operates 38 Cupcake ATMs nationwide. Sprinkles fans include Oprah Winfrey, Blake Lively, Katie Holmes, Ryan Seacrest, Tom Cruise, Barbra Streisand, and Serena Williams.[4]

In 2014, Nelson sold Sprinkles to a private equity group.[citation needed]


Television career


Nelson is a judge on the competition series Cupcake Wars, syndicated around the world, and Sugar Rush, which she executive produced. She has also appeared on The Best Thing I Ever Ate, The Chef Show, and has been a judge on Bobby Flay's Throwdown show. Nelson also has been featured on television shows, including The Today Show, Nightline, The Martha Stewart Show, Masterchef Season 10 and profiled in People magazine. Her cupcakes have been featured by The Oprah Winfrey Show, Bon Appetit magazine, Food & Wine, The New York Times and the Los Angeles Times.[4]

Nelson co-created and is executive producer of the forthcoming pizza cooking competition Best in Dough on Hulu.[citation needed]


Pizzana


Nelson is co-founder of Pizzana, a Neo-Neapolitan pizza restaurant chain.[citation needed]


Author


Nelson is the author of The Sprinkles Baking Book and Sweet Success.[citation needed]


Personal life


Nelson resides in Los Angeles, California, and Sun Valley, Idaho. Her Sun Valley home was featured on Elle Decor.[15]


References


  1. Ganus, Sara (2007-10-04). "The Icing on the CupCake: Former bankers' cupcake business sweetened by lies". redding.com. Retrieved 2010-08-16.
  2. Rufca, Sarah (2010-06-17). "For Sprinkles cupcake queen Candace Nelson, life is pretty sweet". culturemap.com. Retrieved 2010-08-16.
  3. "Candace Nelson: How she empowers others". womensconference.org. 2010. Archived from the original on 2013-04-16. Retrieved 2010-08-16.
  4. "Candace Nelson". foodnetwork.com. 2010. Archived from the original on 2010-08-10. Retrieved 2010-08-16.
  5. "Reunion and Commencement - Alumni Association Awards - Wesleyan University". www.wesleyan.edu. Retrieved 2022-07-20.
  6. Davidow, Andrea (2007-06-20). "Playing with flour a rising obsession". San Diego Union Tribune. Archived from the original on 2011-07-17. Retrieved 2010-08-16.
  7. "Voices on Leadership: Charles Nelson". washingtonpost.com. 2008-07-23. Retrieved 2010-08-16.
  8. "Candace Nelson". Ladies Who Launch. 2009-03-31. Archived from the original on 2010-08-30. Retrieved 2010-08-16.
  9. Macvean (2009-06-03). "The cupcake abides". Los Angeles Times. Retrieved 2022-07-20.
  10. Prisco, Joanna (2010-06-07). "Q&A with Sprinkles Founder Candace Nelson". parade.com.
  11. "The Big Cupcakes Take the Cake Sprinkles Interview". cucakestakethecake.com. 2006-12-18. Retrieved 2010-08-16.
  12. "Locations". sprinkles.com. 2016. Archived from the original on 2011-02-17. Retrieved 2016-01-09.
  13. "Sprinklesmobile". sprinkles.com. 2010. Archived from the original on 2010-08-04. Retrieved 2010-08-16.
  14. "CANDACE NELSON, Founder of Sprinkles Cupcakes, on the Iconic Red Velvet Cupcake, The First Cupcake ATM and the First Cupcake Truck".
  15. McGregor, Kate (2019-11-05). "This Sun Valley Ski Chalet is the Place for Instant Relaxation". ELLE Decor. Retrieved 2022-07-20.





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