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Rowson's Reserve is a brand of Indian whisky, owned by Diageo, and launched on 3 October 2011.[1] It is a blend of Indian grain whisky and aged Scotch whisky.[2]

Rowson's Reserve
TypeIndian whisky
ManufacturerDiageo
Country of originIndia
Introduced3 October 2011
Alcohol by volume42.8%
IngredientsIndian grain whisky, Scotch whisky
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Rowson's Reserve's main competitors are Pernod Ricard's Blenders Pride and United Spirits Limited's Signature.[3]


History


Rowson's Reserve was launched on 3 October 2011 in Maharashtra, Haryana, Punjab and Karnataka.[4][5] The launch marked Diageo's return to the Indian Made Foreign Liquor (IMFL) market, in which it had been inactive since 2002.[3][6]


References


  1. "Diageo enters IMFL space with Rowson's Reserve whisky". IBN Live. 2011-10-03. Archived from the original on 2013-08-11. Retrieved 2013-08-10.
  2. "Indian whisky". Drinks International. 2012-07-09. Retrieved 2013-08-10.
  3. "Diageo brews local whiskies for larger peg". The Times of India. 2011-09-07. Archived from the original on 2011-11-07. Retrieved 2013-08-10.
  4. "Diageo launches Rowson's Reserve - a premium IMFL whisky". Diageo.com. 2011-10-03. Retrieved 2013-08-10.
  5. "Diageo India launches Rowson's Reserve". afaqs!. 2011-10-03. Retrieved 2013-08-10.
  6. "Diageo returns to Indian market". Thedrinksbusiness.com. 2011-09-13. Retrieved 2013-08-10.




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