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Reign Total Body Fuel is an American energy drink that was introduced in 2019 by the Monster Beverage Corporation.[2][3] It is available in 16 flavors.[4]

Reign
TypeEnergy drink
ManufacturerMonster Beverage
Country of originUnited States
Introduced2019; 3 years ago (2019)[1]
Websitereignbodyfuel.com/en/

History


In 2019, VPX Sports filed a lawsuit against Monster Beverage for infringing on their trademark.[5] In 2021, Monster won the trade dress lawsuit.[6]

In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted.[7]

In 2021, the talent agency Viral Nation partnered with Reign, along with other brands, for Anthony Hamilton Jr.[8]


References


  1. GlobeNewswire (May 2, 2019). "Monster Beverage Reports 2019 First Quarter Financial Results". Yahoo! Finance. Retrieved September 18, 2020.
  2. Zacks Equity Research (December 18, 2019). "Here's How Monster Beverage Stock Looks Heading Into 2020". Yahoo! Finance. Retrieved September 18, 2020.
  3. Holtz, Steve (April 15, 2019). "Reign Launch Ramps Up Energy-Drink Controversy". CSP Daily News. Retrieved September 18, 2020.
  4. Prokop, Hannah (September 11, 2020). "Reign Launches New Flavor". CSP Daily News. Retrieved September 18, 2020.
  5. Energy, Bang (April 3, 2019). "VPX Sports/Bang Energy Sues Monster Energy Co. and Reign Beverage Co. for Trademark Infringement, Trade Dress Infringement, and Unfair Competition for Monster's Knockoff REIGN Energy Drink". PR Newswire. Retrieved February 2, 2022.
  6. "Judge Rules in Favor of Monster in VPX Trade Dress Lawsuit". BevNET. August 6, 2021. Retrieved February 2, 2022.
  7. "Monster Energy Wins Block to Rival's 'Reign' Energy Drink". Bloomberg Law. January 27, 2020. Retrieved February 2, 2022.
  8. Nation, Viral (December 20, 2021). "Viral Nation Secures Over $400K in Partnerships for Superstar Athlete-Influencer, Anthony Hamilton Jr. (@hamilt0njr)". PR Newswire. Retrieved February 2, 2022.




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