Club-Mate (German pronunciation: [ˈklʊp ˈmaːtə]) is a caffeinated carbonated mate-extract beverage made by the Loscher Brewery (Brauerei Loscher) near Münchsteinach, Germany, which originated in 1924.[1] Club-Mate has 200 mg of caffeine per litre. Club-Mate has a relatively low sugar content of 50 g per litre, and low calories (200 kcal per litre of beverage) compared to other beverages such as cola or most energy drinks.
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Country of origin | Germany |
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Introduced | 1924 |
Website | www![]() |
Club-Mate is available in 0.33-litre and 0.5-litre bottles.
Some Club-Mate bottles include the slogan "man gewöhnt sich daran" which roughly translates into a challenge to the drinker of “one gets used to it."
Examples of Club-Mate-based mixed drinks are: vodka-mate; Tschunk,[2][3] a combination of rum and Club-Mate; Jaeger-Mate, a mix of Jägermeister and Club-Mate.
Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte since 1924.[4] The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate in 1994.[5]
In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.
In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.
In 2013, Club-Mate Granat, a Club-Mate variety with additional pomegranate flavor, was introduced.
As of July 2010, the company listed additional countries like the United Kingdom,[6] the United States,[7] Belgium,[8] Bulgaria [9] and Luxembourg to reach distributors in 40 countries,[10] primarily in Europe, but also in Canada,[11] Australia, Israel, Turkey, Taiwan and South Africa.
Club-Mate has developed a following in computer hacker culture and tech start-ups, especially in Europe. Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club.[12] It is also popular at Noisebridge[13] and HOPE[14] in the United States, Electromagnetic Field in the UK, the Hack-Tic events in the Netherlands and the FOSDEM in Belgium. Club-Mate appeared in numerous leading media websites like Al-Jazeera,[15] TechCrunch[16] and Vice.[17]
There are several variations on the original recipe available: Club-Mate IceT Kraftstoff (an iced-tea variant with slightly higher caffeine content (220 mg per L) and more sugar), Club-Mate Granat (with added pomegranate for a more fruity taste) and Club-Mate Winter Edition (with spices giving it a gingerbread-like taste - this edition is only available during the winter months).[18]
Tschunk [ˈtʃʊnk] is a German highball consisting of Club-Mate and white or brown rum. It is usually served with limes and cane or brown sugar.[19][20]
Like Club-Mate, the Tschunk is a typical drink within European hacker culture[21][22] and can often be found at scene typical events or locations like the Chaos Communication Congress.[20][23]
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